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WhatTheyThink provides cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing industry.
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News
APPEARANCE MANAGEMENT TECHNOLOGY OUTLOOK—Who Owns the Way Your Products Look?
1+ week, 6+ day ago (857+ words) Tuesday, September 01, 2026 Image: Google Gemini (Nano Banana), generated by Nima Hunter Inc. Most of the file formats and standards needed already exist. What does not exist is an answer to a simpler question. When a product looks different in person…...
Industrial Cutting Solutions for Plastics Processing
2+ week, 5+ day ago (98+ words) Wednesday, August 26, 2026 Press release from the issuing company As part of the live demonstration, visitors will gain practical insight into automated cutting workflows and discover how cutting processes can be optimised for continuous industrial production. The eurolaser team will also…...
Inkcups Direct-to-Object Technology Set to Support On-Demand Personalization at TechXellence 2026
2+ week, 5+ day ago (139+ words) WhatTheyThink Inkcups Direct-to-Object Technology Set to Support On-Demand Personalization at TechXellence 2026 Wednesday, August 26, 2026 Press release from the issuing company Inkcups’ flatbed DTO technology will be used to personalize business card holders and plastic boxes at ARBURG Inc’s TechXellence event this…...
SOMIC Packaging to Introduce New Machine Platform and Digital Solutions at PACK EXPO International 2026
2+ week, 6+ day ago (293+ words) Press release from the issuing company Inver Grove Heights, MN. – Showcasing innovative machine design capabilities on multiple levels, SOMIC Packaging, Inc. will feature a new machine and two innovative digital solutions making their North American debuts in booth N-4740 at…...
Rautenberg Druck Expands Its Digital Printing Capacity with a Jetfire 50 from HEIDELBERG
3+ week, 3+ day ago (185+ words) Friday, August 21, 2026 Press release from the issuing company Rautenberg Druck GmbH is expanding its digital printing capabilities with the Jetfire 50 industrial inkjet system from HEIDELBERG. (From left:) The two managing directors of Rautenberg Druck GmbH, Stefan Schulz and Tobias Hoffmann....
XtraMaker Introduces 5-in-1 Desktop DTF
3+ week, 3+ day ago (61+ words) Friday, August 21, 2026 Press release from the issuing company XtraMaker M1 Series 5-in-1 Desktop Textile DTF Printer Subhead: All-in-One Compact DTF Printing Workflow Integrates Printing, Powder Shaking, Recycling, Curing and Fume Purification for Fashion Designers and Small Apparel Businesses. Where Have All…...
EPS???s DTO Inkjet Solutions Help MasterCut Tool Cut Packaging Costs & Optimize Production Across 20,000+ SKUs
3+ week, 3+ day ago (386+ words) Friday, August 21, 2026 Press release from the issuing company East Dorset, VT — Engineered Printing Solutions (EPS) has enabled MasterCut Tool to build a scalable, cost-focused decoration strategy for its industrial tooling packaging, using a combination of multi-pass and single-pass direct-to-object (DTO)…...
Webinar Reminder! WhatTheyThink’s Technology Outlook Week Keeps Up Appearances
3+ week, 3+ day ago (125+ words) Friday, August 21, 2026 Press release from the issuing company Join Don Carli on Friday, August 28 at 1 pm ET, as he defines appearance management, explains why it is becoming one of the most important issues for brands, packaging converters, and other print…...
Strategic Innovation Drives Growth for Splash Graphics
3+ week, 4+ day ago (129+ words) WhatTheyThink Strategic Innovation Drives Growth for Splash Graphics Thursday, August 20, 2026 Press release from the issuing company Pre-media provider boosts capacity and efficiency with new FLEXCEL NX Wide 5080 System from Miraclon Recent Printing Industry News - Webinar Reminder! WhatTheyThink Technology Outlook Puts…...
Curtis Packaging Optimizes Its Brand Protection With New Koenig & Bauer Vision & Protection System
3+ week, 4+ day ago (83+ words) Thursday, August 20, 2026 Press release from the issuing company The cp3 (Certified Protected Print Provider) certification program from Koenig & Bauer Vision & Protection in use at Curtis Packaging embeds invisible security features directly into product packaging inline during the printing process First printer…...